SOCIAL MEDIA ? how to use them for e-marketing

Today I would like to write something about the new social media XenZuu - see my previous
post if you would like to join - but not only about this one. Generally about all social
media as Facebook, Instagram or any other.

I have read a lot of commentaries in the last days from people who are annoyed by
facebook - but most probably not only by this one...
Marketing is a nice thing, without marketing there would not be a lot of selling/buying - but !
it should not pass a certain line... sometimes a little bit less means a little bit more !
More customers who are not bored and annoyed by the constantly repeated same offers.
Marketing in my opinion can and should  be a little bit fun, a little bit exagerration, no stupid lies ....

Some beginners in this field think that anybody can place advertising for any affiliate
or own sites online without learning how to do it. It is so simple to post repeatedly the
very same messsage with the very same picture on the wall of social media - but it
does not help !
Have you ever seen that magazine or TV would repeat the totally same advertisement
on the same page ten times? Or the same TV shot ten times in ten minutes?
No. So why people do it on they social media profiles ?
For me hard to understand.

The first consideration is simple - consider what you personally would like
to see on your friends wall in social media. Surely something new. Not all the
time the very same. After a few days you know what you will find there, you 
have seen and read it already - so why come back ?

So what is my advice, my look at it ?
1. do not mix up social media with an advertising service. Yes, it can be used
for advertising if it is not against the TOS but in a moderate way.
2. social media is not the only possibility where to advertise and mostly it is
also not sufficient to advertise only there
3. If you are posting your offers on your wall make some modifications - change
picture, write a bit different comment, later write about your experience etc.etc.
- simply prevent boredom
4.don´t misuse the private messaging  for your advertising if you are not
asked for it. You can post on wall some new earning opportunity advertisement and write in comment: email me here if you want to learn more

If you will keep all that in mind the social media will survive. And we will enjoy
contacting people there, won´t we ?

Margaret